About Musalley

About the Author

Angela Gala is a museum professional from Italy. Passionate about the development of the world’s most precious museums and historical sites from a young age, she holds a B.S. in Economics and Management for Arts, Culture and Communication (CLEACC) from Bocconi University in Milan and a M.A. in Museum Studies from the University of San Francisco (USF). While living in California, Angela interned and worked at different museums in the areas of Visitor Services & Education Programs. She relocated to Paris in May 2017, where she founded Musalley shortly thereafter. In February 2019 Angela created the #millennialmuseumblast challenge, which takes place on Instagram and Twitter. Today, Angela lives in Rome, where she spends her time blogging and doing research.

You can email Angela here. If you’re excited about Musalley, or if you have any comments, questions or concerns, let her know.

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About the Blog (EN, FR, IT)

EN

Hello everyone!

Welcome to the Alley of Museums, a space where museums are meant for all!

Musalley aims at making museums, galleries and other organizations of artistic relevance more appealing to the larger public through the Internet. Its goal is to support these institutions in strengthening their competitive advantage over other organizations in the cultural and creative industries, thus helping increase their access and visibility.

To this purpose, the keywords are three: amuse, inform and share. This will happen every last Friday of the month (Friday Heirloom) and every last Tuesday of the month (Tuesday Intangible). Friday Heirlooms used to present museums, galleries and other spaces of artistic relevance but have mostly become a space of reflection on the current state of museums and the field as a whole; Tuesday Intangibles are mostly features of members of the #imamusaller community (they take place on Instagram).

Having spent four years in San Francisco, the tech hub of the United States, I have witnessed the use of technology in many wonderful ways, to achieve the most incredible goals. In the Bay Area, I started to consider the potential of social media in shaping people’s behaviors, and the fact that, through them, I could help for example shed light on the myth (read: common belief) of museums, particularly, as boring and somehow “up class” places.

Information is power, when used in constructive ways. Who knows me also knows that the development of the world’s cultural sites matters to me since when I was a child, those Italian days when every trip was either to a museum or to a site of some historical relevance. And I was always saddened by how some of these places were, and still are, kept and run, at least in Italy. As a matter of fact, the country is turning them over to better “care-givers” as we speak.

As a museum professional, I have learned that some countries still struggle to associate museums with money, mostly thinking of these places as mausoleums. Other countries lack the basics, including the educational foundations, to do so. This obviously leads to disasters in the management of these sites, with all the consequences in terms of preservation of the worlds’ heritage and of our identity.

Building awareness, especially among young people, will bring along with it the spirit and passion of the museum-goers and art lovers of today and tomorrow.

Arts and museums are what structures our identity as humans. Museums embody creativity, discovery, and comprehension; exchange, emotion, and inspiration; curiosity, amusement, transmission and protection. What does all that mean? It means that museums are us, the symbol of our openness and tolerance, and today they are more alive than ever.

My goal in this journey over the years to come is to promote museums, as well as galleries and other spaces of artistic relevance, in the city of Paris and beyond. I want to make these realities directly accessible to the audience, hopefully leading more people to visit and/or support them in other ways.

The worlds’ heritage needs us, and we need it. Therefore, I wish you all countless Friday Heirlooms and Tuesday Intangibles!

My best regards,

Angela Gala

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FR

Bonjour tout le monde !

Bienvenue dans l’Allée des Musées, un endroit où les musées sont pour tous !

Musalley vise à rendre musées, galeries et autres organisations artistiques plus attractives à un large public par le biais d’internet. Son but est de soutenir ces institutions en renforçant les avantages compétitifs qu’ils ont par rapport aux autres organisations des industries culturelles et créatives, et ainsi améliorer leur accès et leur visibilité.

A ces fins, les mots-clés sont au nombre de trois : amuser, informer, partager. Ça aura lieu chaque dernier vendredi du mois (Friday Heirloom), et chaque dernier mardi du mois (Tuesday Intangible). Les Friday Heirlooms étaient utilisés pour présenter des musées, galeries et autres endroits artistiques mais sont devenus un espace de reflexion sur l’état courant des musées et du domain entier ; les Tuesday Intangibles (Instagram Stories) sont des publications Instagram qui représentent les membres de la communauté #imamusaller.

Ayant passé quatre ans à San Francisco, le foyer technologique des Etats-Unis, j’ai été témoin de l’utilisation de la technologie dans de nombreuses et merveilleuses formes, pour atteindre les desseins les plus incroyables. Dans la contrée de la Baie, j’ai commencé à considérer le potentiel qu’ont les médias sociaux dans le façonnage du comportement des gens, et le fait que, à travers eux, je pouvais faire la lumière sur le mythe (lire : croyance commune) que les musées, en particulier, sont ennuyeux et en quelque sorte des lieux de « haut standing ».

L’information est pouvoir, quand elle est utilisée de façon constructive. Qui me connaît sait aussi que le développement des sites culturels du monde me tient à cœur depuis mon enfance, cette période en Italie où chaque excursion était soit dans un musée, soit dans une localité avec une importance historique. Et j’ai toujours été attristée par la façon dont ces lieux étaient, et sont toujours, conservés et entretenus, en Italie tout du moins. En fait, ils sont en train d’être donnés à différents entrepreneurs et institutions à ce moment précis.

En tant que professionnelle des musées, j’ai appris que plusieurs pays, encore aujourd’hui, luttent pour associer musées et pécule, pensant ces endroit plutôt comme des mausolées. D’autres pays n’ont pas les bases, y compris les fondations éducatives, pour le faire. Cela entraîne évidemment des désastres dans leur gestion, avec toutes les conséquences que cela implique en termes de préservation du patrimoine mondial et de notre identité.

La sensibilisation, en particulier chez les jeunes, amènera avec elle le désir et la passion des amateurs de musées et des arts d’aujourd’hui et de demain.

Les arts et les musées sont ce qui structure notre identité en tant qu’êtres humains. Les musées incarnent des lieux de créativité, de découverte, et de compréhension ; d’échange, d’émotion, d’inspiration ; de curiosité, d’amusement, de transmission et de protection. Que veut dire tout ça ? Ça veut dire que les musées sont nous, le symbole de notre ouverture d’esprit et de notre tolérance, et aujourd’hui ils sont plus vivants que jamais.

Mon objectif dans ce voyage à travers les années à venir est de promouvoir les musées, les galeries et autres espaces artistiques, dans la ville de Paris et au-delà, en les rendant accessible à l’audience, et, espérons-le, en amenant davantage de personnes à les visiter et / ou à les soutenir d’une autre manière.

Le patrimoine culturel mondial a besoin de nous, et nous avons besoin de lui. Par conséquent, je vous souhaite d’innombrables Friday Heirlooms and Tuesday Intangibles !

Bien amicalement,

Angela Gala

(Thanks to Mickaël Villard for the translation into French)

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IT

Ciao a tutti!

Benvenuti nel Vicolo dei Musei, uno spazio in cui i musei sono per tutti!

Musalley mira a rendere musei, gallerie ed altre organizzazioni di rilevanza artistica più attraenti al grande pubblico attraverso Internet. Il suo obiettivo è quello di sostenere queste istituzioni nel rafforzare il loro vantaggio competitivo rispetto ad altre organizzazioni nelle industrie culturali e creative, aumentando così il loro accesso e la loro visibilità.

A questo scopo, le parole chiave sono tre: divertimento, informazione e condivisione. Ciò avverrà ogni venerdì (Friday Heirloom) e ogni ultimo martedì di ogni mese (Tuesday Intangible). I Friday Heirlooms erano utilizzati per presentare musei, gallerie o spazi di rilevanza artistica ma sono per lo più divenuti dei luoghi di riflessione sullo stato dei musei e dell’intero campo museale; i Tuesday Intangibles sono invece delle rappresentazioni dei membri della comunità #imamusaller su Instagram.

Dopo aver trascorso quattro anni a San Francisco, il centro tecnologico degli Stati Uniti, ho assistito all’utilizzo della tecnologia in molti modi meravigliosi, per raggiungere gli obiettivi più incredibili. Nella Baia, ho iniziato a considerare il potenziale dei social media nel modellare i comportamenti delle persone, e il fatto che tramite essi potessi aiutare per esempio a far luce sul mito (leggere: credenza comune) dei musei come noiosi e in qualche modo “per pochi eletti”.

L’informazione è potere, quando usata in modi costruttivi. Chi mi conosce sa anche che lo sviluppo dei siti culturali del mondo mi interessa sin da quando ero bambina, quei giorni italiani in cui ogni gita era o ad un museo o in un sito di rilevanza storica. Ed ero sempre tristemente delusa da come alcuni di questi luoghi fossero, e sono ancora, tenuti e gestiti, almeno in Italia. Di fatto, in questo preciso momento, molti di essi sono nel processo di essere donati a vari imprenditori ed istituzioni.

Come professionista museale, ho imparato che molti paesi ancora oggi lottano per associare i musei al denaro, soprattutto pensando a questi luoghi come mausolei. Altri paesi non hanno le basi, incluse quelle educative, per farlo. Ciò porta ovviamente a disastri nella loro gestione, con tutte le conseguenze in termini di preservazione del patrimonio mondiale, e della nostra identità.

Creare consapevolezza, soprattutto fra i più giovani, porterà con se lo spirito e la passione dei frequentatori dei musei / amanti dell’arte di oggi e di domani.

Le arti ed i musei costituiscono la nostra identità in quanto esseri umani. I musei rappresentano creatività, scoperta e comprensione; scambio, emozione e ispirazione; curiosità, divertimento, trasmissione e protezione. Cosa significa tutto questo? Significa che i musei siamo “noi“. Essi sono il simbolo della nostra apertura e tolleranza, ed oggi sono più vivi che mai.

Il mio obiettivo in questo viaggio negli anni a venire è quello di promuovere musei, gallerie ed altri spazi artistici, nella città di Parigi e oltre, rendendoli direttamente accessibili al pubblico e sperando di portare più persone a visitarli e/o supportarli in altri modi.

Il patrimonio culturale del mondo ha bisogno di noi, e noi abbiamo bisogno di esso. Pertanto, auguro a tutti innumerevoli Friday Heirlooms e Tuesday Intangibles!

I miei distinti saluti,

Angela Gala

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(translated by the author)

31 thoughts on “About Musalley

  1. Thank you for following my blog. I love museums and recently blogged about the Ludwig in Cologne as well as two small museums in Germany dedicated to preserving the Jewish history of their region. I don’t know if you include non-art museums, but I know those two small museums need funding!

  2. such a lovely site! anything with art & bilingual rocks 🙂

    did you consider using google translate widget? if not, you can find out more about on my site — just type ‘translate’ into search bar on top right

    1. Hello and thanks for the suggestion! I finally decided to post only in English as it seems like it’s less confusing for the reader…

  3. Hello, thank you, firstly, for visiting and following my blog and, secondly, for doing such sterling work in bringing museums into view. I volunteer at my local museum in Moffat, Scotland because, as an artist, I feel history, our shared narrative, is extremely important to health and wellbeing. I couldn’t make art without museums and art galleries, and look forward to engaging with your content.

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