Are You a Musaller?

I envision Musallers as a new breed of museum visitors, in the age range: 18-40 years old.

Through photos, videos and captions, they support the mission of museums of creating unity, of fostering cohesion within diversity, thus influencing people in making better choices for themselves and their environments… All while having fun.

A Musaller is a thinker and a giver. He or she is curious and proactive, an adventurer who uses social media as an opportunity for fun and for building connections with fellow humans.  

I believe that Musallers can help shape a more peaceful and compassionate world through museums. Their courage, positivity and enthusiasm are key in meaning-making, sharing and comprehension, within the museum field and out in the real world.

Musallers are honest and vulnerable. They are powerful connectors, who give before receiving and who lift others up.

Musallers are silly and playful. They don’t take themselves too seriously. They laugh and bring life to the room.

Musallers stop to smell the flowers. They are free, not fearful, and they are bold. They care and listen. They leave the place better than how they found it. 

Musallers care for their own wellbeing for a beautiful mind, and they get lost in nature.

Musallers take massive action and stand up for their dreams.


If you think you belong, I personally invite you to join the movement on Instagram. Follow @imamusaller and tag your museum adventures #imamusaller 🙂

Let’s make our voice heard!