Our Manifesto

I envision Musallers as a new breed of museum visitors, aged 21-38 (“millennials” or “gen Y”).

Through photos, videos and captions, they support the mission of museums of creating unity and fostering cohesion within diversity. Thus, Musallers influence others in making better choices for themselves and their environments, all while having fun.

A Musaller is a thinker and a giver. They’re curious and proactive, adventurers who uses social media as an opportunity for fun and for building connections with fellow humans.  

Musallers help create a more peaceful and compassionate world through museums. Their courage, energy and enthusiasm are key in creating and sharing meaningful experiences within the museum field and out in the world.

Musallers are honest and vulnerable. They are powerful connectors who give before receiving and who lift others up.

Musallers are silly and playful. They don’t take themselves too seriously; they laugh and bring life to the room.

Musallers stop to smell the flowers. They are free, not fearful, and they are bold. They care and listen and they leave the place better than how they found it. 

Musallers care for their own wellbeing for a beautiful mind and they get lost in nature.

Musallers take massive action and stand up for their dreams.


If you think you’re like us, I personally invite you to join the movement on Instagram. Follow @imamusaller and tag your museum adventures #imamusaller 🙂

We want to hear your voice!