Friday Heirloom 109: #Museum30 And The Beauty Of Being Online ENGLISH/ITALIANO

Friday Heirloom 109: #Museum30 And The Beauty Of Being Online ENGLISH/ITALIANO

Spending quite a part of my days online (yes, I’m talking about Twitter, Instagram, Facebook and even TikTok) I have the chance to bring most of my life experiences into new mediums, where the old meets the new and my life crosses everyone else’s life. Mostly: real-life strangers! And it’s a life of adventures, constant validations and time-sensitive connections… (is it good?)

Anyways, one of the ways these connections happen online is through initiatives like #museum30, which was created by my dear friend Gracie and brings all us museum nerds together under one hashtag, both on Twitter and Instagram.

If you’ve been following (and hopefully participating to) the challenge, you can’t deny how fun it is! I believe most millennials fancy an occasion to post their greatest museum finds, photos and experiences online, making November a little less dark and a little more fun.

Read more
Friday Heirloom 90: The #MillennialMuseumBlast Challenge (10 Reasons Why I Love Museums)

Friday Heirloom 90: The #MillennialMuseumBlast Challenge (10 Reasons Why I Love Museums)

Check out the Highlights of February here

What can traditional museums learn from the more “Millennial” museums? And who started the competition between the two: the Rain Room in the museum or the actual Museum of Selfies? 

As I was preparing to lead #MuseumHour on Twitter a couple of weeks ago, I stumbled upon this article by the American Alliance of Museums.

Apparently, the AAM thinks it’s OK for traditional museums to want to compete with the Egg House or the Museum of Ice Cream… by also being OK with FUN and FUNNY, by allowing photos and by giving space to a “social dimension”. This is good! Especially if we consider the needs both of these types of spaces show.

IMG_2840.JPG.JPG

So, this is also the reason why I decided to start a challenge for all the Millennials in museums, the #MillennialMuseumBlast Challenge, which has been on for the past 8 days (since Valentine’s Day) and ends tomorrow!

But what is the #MillennialMuseumBlast Challenge? Well, first of all it’s a lot of fun! Each day presents a specific theme, for a total of the 10 reasons why one should love museums. So one day, one photo to be posted on social media, following the set theme.

The themes are presented in the photo above, and for the choice of the painting I was inspired by the newly-released movie “The Green Book”.

IMG_3848.JPG.png

Day 1: CREATIVITY 

Truth number one is: “Millennials” is such a wide word, needing a more precise ramification, like “younger Millennials” and “older Millennials”.

Truth number two is: both of these groups hustle hard, and the criticism we receive is frustrating. We work hard and we’re exhausted. Not that the previous generations didn’t work hard; it’s the setting that has changed. Things are easier to get for us (“accessible”) so we end up being tired of it all.

In other words: the Millennial burnout is real. Our lives are multiple and multiplied. We do more and, after all we’ve been through, we often end up with less.

IMG_3849.JPG.png

Day 2: DISCOVERY

Others think that we have set the wrong priorities for ourselves. The expectations that the world has of us are harder than the ones WE have of ourselves and the ones SOCIETY had of the previous generations. That’s why we look like we need more “play” to get “work” done.

IMG_3850.JPG.png

Day 3: COMPREHENSION

So this is where Museums come in. In another recent article from the Guardian, we found out that many Millennials go to museums to “de-stress”. Is this good? Maybe. At least we know what museums can do to a given society…

My belief is that there’s not enough Millennials going to museums these days. I believe museums could be doing a better job at attracting Millennials of ALL backgrounds.

IMG_3851.JPG.png

Day 4: EXCHANGE

I’ve been a minority for quite some time, in many areas of my life. First I moved to Milan from the deep South of Italy, then I went to live in San Francisco, now I feel like a minority in Bordeaux. I often feel like an intruder and I also feel excluded because of my accent, habits and background.

And this is why I try to help make museums accessible and visible to Millennials. Millennials are “hard to please” when it comes to museums because they find them stiff and old-fashioned.

@imamusaller bridges this gap between Millennials and museums, showing that museums can and should be for them. Museums should be fun social spaces, as the AAM stated, too.

IMG_3852.JPG.png

Day 5: EMOTION

Millennials and GenXers are the museum goers of tomorrow.

So: who is your museum serving? Or, even better, is your museum of, by and for the people? (Thanks to Nina Simon, founder of the #ofbyforall movement. Learn more here).

Museums should go on the street and ASK people why they’re not coming through their doors. Only then will they know exactly what they’re NOT doing, and what to do next.

IMG_3853.JPG.png

Day 6: EMOTION

As for me, I want museums to be of, by and for all Millennials. To represent the successes and struggles of this generation in each community and to offer them the opportunity to participate in museum projects, programs and exhibitions.

On the other side, I also want to help Millennials live more fulfilling lives. I want Millennials to have fun in museums. I believe there’s good in it for both sides.

IMG_3854.JPG.png

Day 7: INSPIRATION

Why do I do this, you may ask? Well, when I was young I was surrounded by beautiful but empty spaces. Especially empty of young people. And even today some of them are empty, to some extent. For example, I was the only one of my friends finding museums interesting.

So I started thinking that people were not the problem, but that museums were the problem. These institutions have the duty to serve everyone, including Millennials, ALL of them, the museum goers and supporters of tomorrow.

IMG_3855.JPG.png

Day 8: AMUSEMENT

So here’s the question: WHAT CAN MUSEUMS DO TO BE MORE FOR ALL MILLENNIALS? Well, be more OF and BY them is one answer, as taught by Nina Simon.

And while you come up with more answers, check out today’s and tomorrow’s posts of the #MillennialMuseumBlast Challenge (Day 9 and Day 10) by looking for the hashtag on Instagram and Twitter or by simply clicking on this link (Instagram) and this link (Twitter).

Join in on the fun until it lasts, if you can!

Friday Heirloom 80: Understanding this ‘Musaller’ thing (INTERVIEW with Melisa Palferro)

Friday Heirloom 80: Understanding this ‘Musaller’ thing (INTERVIEW with Melisa Palferro)

We all know Angela. If you are here, reading her blog, you probably do too. I came across Angela’s blog doing research on who knows what (probably my dissertation, but also probably something else).

IMG_1865.JPG

I’ve been following her on Instagram for a while, and she has always struck me as a fun and approachable person. So I tagged her in a post of mine to get her views on the role of translation in museums, which led to a PM, which led to a conversation over Skype and a glass of wine (on her side, cough cough).

We talked about many different things, and I’m here today to share with you some of the things she said that stuck with me…

“I want to see my generation interact with museums.”

This is what Angela replied when I asked her, ‘Why do you this?’ And it struck me, this is a girl with a plan! I found out straight away she’s an idealistic human being. She seems to be here to make a change, to improve a situation she doesn’t necessarily like. A girl with a plan, I’m telling you.

“Museums are my passion and I want other millennials to enjoy them as well.”

Millennials have been a controversial generation. A lot has been said about them, a lot which is not good. They’re lazy, they’re demanding, they’re ‘snowflakes’. “But there’s also a lot of good  things about them,” says Angela, a proud millennial herself. The way millennials use social media, the way they share and create communities, that is simply awesome! And the way they use the tools they have at hand to make a change, like Angela does, might be the single most positive thing, in my honest opinion. Did we maybe all grow up listening to Michael’s ‘Man In The Mirror’?

“Others may do it for the perks, but I do it because it’s my passion.”

Museum blogging does have its perks. Apparently, I learnt, museum bloggers get free entrance to most museums (what!), at least to those who know what museum bloggers can do for them.  True, there are a few museums that couldn’t care less, but in general, they appreciate having a young person promoting their museum / exhibition online. Free marketing can only be good, right?

However, free entrance is not Angela’s motivation (at least not the main one!). Her real motivation, now in all seriousness, I find really inspiring. It’s about seeing something you don’t like and fighting to change it. And not by being angry over the Internet. Not by leaving bad reviews or complaining all the time. Changing it by creating something better, by creating a positive movement, a positive community of young people who share their experiences in museums with the rest of the world. That’s when #imamusaller comes in…

“It makes me truly happy to see people sharing their experiences with the hashtag.”

Social media does give you this amazing opportunity to share your life with others, even with people you don’t know and who might live on the other side of the world. Social media allows you to create your own crowd of people who share your same passions and ambitions. “It’s all about connecting with others. That’s what I love about blogging and social media.” In the age of connectivity, we all crave connections.

Moving on to museum engagement, Angela said:

“It’s a museum’s job to attract younger people.”

One of the things that led me to interview Angela was learning what her thoughts were on the topic of museum engagement, which is something that I’m very interested in personally and professionally. Angela’s impressions didn’t surprise me. “Museums in France tend to be a lot more close-minded than American museums.” And the same could probably be said of Italian or Spanish-speaking museums.

A few decades back something changed. The ‘new museology’ they call it. What it means is basically that museums needed to start attracting visitors due to huge funding cuts. What it means is that museums became more audience-friendly and started taking into account what visitors think, need and want. This shift, as it usually happens, took place in the English-speaking world and has slowly spread onto other countries.

However, not all museums are equally engaging. Some are still clinging to the past, to this grandiose image they had, where the institution was up in a pedestal and visitors were just empty vessels who needed to be told what to think and what to do.

“Younger generations are the future of museums.”

And I agree with Angela here. Younger people are the future patrons, are the people who are going to be visiting museums in 20 or 30 years. So attracting them should be one of the main objectives of any museum. Get someone into a habit when they’re young, and they’ll do it forever, right?

If you make young people feel comfortable and entertained in museums, they will keep coming. “If that means having an instagrammable exhibit or installation, they should totally go for it,” says Angela, who’s Instagram account is full of examples of what social media can do for museums.

“Museums need to take care of their image; they need to be fun and entertaining to attract new audiences.”

Angela makes a good point here, when she says museums compete with going to the cinema, to the theatre or with any other activity that is more interactive and entertaining. So they need to start asking people what they want instead of assuming they already know what people want.

But let’s be honest here, not everything is bad! “Some museums are really opening up, even if you compare it with what was going on 10 years ago.” And there are some people out there, like Nina Simon with her #OFBYFORALL movement, and some museums, like the Philadelphia Museum of Art, who are doing a great job at attracting and engaging their audiences.  

“Social media can be scary for museums, but they should totally embrace it.”

I never thought of this, but Angela has a point (again!). Museums, as any other company or institution, cannot control what people say about them on the internet. So many, I assume, shy away from having a presence on social media, maybe in an attempt to protect their own image. They basically play it safe.

Truth is we can all face negativity on social media, but that shouldn’t discourage us from embracing it. “Social media can be a really good to museums.” First and foremost, because it’s free marketing. But also because your visit to any museum will last longer when you post about it. People will engage, like and comment your pictures, and so an experience that would have normally only lasted a few hours is extended for days on end.

Yet another thing I hadn’t thought about! And something that museums should really take on board as well. My personal experience is many museums have a presence on social media, maybe Facebook or Instagram, but still fail to really engage with the public. They take social media as a new sort of television, where communication is unidirectional. They post and post and post updates, but never engage in conversation. However, social media, as Angela was saying, is all about creating a community, which means that interacting with the people who comment and ask questions should be a priority.

Anyhow, criticism aside, I think this is a great time for museums who take advantage of social media. We all see how important a photo can be in changing someone’s experience in a museum, so, dear millennial #museumgoers, let’s keep posting. Let’s build a better world through being a Musaller! 

About me

Name: Melisa

Last name: Palferro 

Website: www.ucreatewetranslate.com

Little bio: I’m an Arts & Culture Translator. I help museums and cultural institutions communicate and engage their current and future audiences.

Instagram: https://www.instagram.com/museums.in.translation

Linkedin: https://www.linkedin.com/in/mpalferro

Twitter: https://twitter.com/mpalferro

Friday Heirloom 43: The Museum of Ice Cream

Friday Heirloom 43: The Museum of Ice Cream

Check out the Highlights of March here  

(English, Français, Español, Italiano, 中文)

ice-cream1

Cover Photo: The Museum of Ice Cream (Boca Raton Magazine)

Millennials and museums: how do we define their ties and what’s in it for both parties? Museums need to embrace new trends, of which younger generations are promoters, and younger generations, in return, will find museums fulfilling and ‘for them’.

During my Museum Studies graduate program in 2014, those good old days at the University of San Francisco, one of the first debates that I remember having was centered on the idea of museums as mausoleums, ‘places where you go to see old things’, rather than museums as malls, ‘social meeting places, over-crowded and over-merchandised’.

While the idea of museums as mausoleums, as described by Gopnik, has been relevant for museums for a very long time and up until the last few decades, with the advent of social media and its over-sharing tendencies the definition of culture, in general, has democratized. Today, in order for museums to stay relevant, the entertainment component is absolutely necessary – not only in the programming but also in exhibition and event planning.

If it’s true that millennials relate to arts and heritage, well, they relate to it in a way that is completely new and that has to do more with ‘status’ and ‘relevance’ than with actual learning outcomes. Millennials do care about the world around them and they know it has a place in museums. However, this part of the population is more attracted by activities with a strong social component, that make them look ‘cool’ – online and offline – and that are new to them, while inspiring and entertaining at the same time.

How can museums keep up with this trend? How can they still hold on to their treasures while ‘popularizing’ them in order to be relevant to this audience and, ultimately, be of service?

Well, if it’s true that museums should care about society and its issues – I firmly believe that ‘museums are not neutral’ (cit.) – they also need to offer a place for people to escape them. This is obviously contradicting and self-deprecating, and one can definitely see how complex the role of museums is, therefore, today.

Think about the Museum of Ice Cream, a fully-Instagrammable experience which is new, original, fun and – again – sharable. Highlighting all the good traits of the ‘social media madness’ – learning tools which foster human connections, generate inclusive experiences and that are oh-so-not distracting from the real thing – places like the Museum of Ice Cream represent, for some, the death of museums.

I would argue such places offer a new perspective of what museums should be and offer to the public today, proposing a model of museum that is fresh and relevant to its audience.

And that is also our purpose at The Alley of Museums. In fact, we want to offer a fresh approach to how museums are traditionally seen. Fostering a lifestyle centered on museums, we don’t just want to share art and the beautiful in the world but also make it relevant to a non-traditional museum audience, such as teenagers, who don’t consider museums as a top choice when it comes to leisure activities, or those who think that ‘museums are not for them’ because they can’t understand them.

The popularization of museums is happening as we speak and we can’t do anything but accept this fact. Therefore, let’s all welcome the ‘pop-museums’ and the related museum concepts as they arise. Let’s, in other words, welcome the future of museums!

FR

Millénnials et musées : comment définissons-nous leurs liens et quels sont les avantages pour les deux parties ? Les musées doivent adopter de nouvelles tendances, dont les jeunes générations sont les promoteurs, et les jeunes générations, en retour, trouveront les musées épanouissants et « pour eux ».

Au cours de mon programme d’études supérieures en 2014, ces bons vieux jours à l’Université de San Francisco, l’un des premiers débats dont je me souvienne était centré sur l’idée que les musées sont des mausolées, des endroits où vous allez voir de vieilles choses, plutôt que des musées vus comme des centres commerciaux, des « lieux de rencontre sociale, surpeuplés et sur-marchandisés ».

Même si l’idée des musées en tant que mausolées, telle que décrite par Gopnik, est pertinente pour les musées depuis très longtemps, et ce jusqu’à ces dernières décennies, avec l’avènement des médias sociaux et des tendances à partager la définition de la culture, en général, s’est démocratisée. Aujourd’hui, afin que les musées restent pertinents, la composante ‘divertissement’ est absolument nécessaire – non seulement dans la programmation mais aussi dans la planification des expositions et des évènements.

S’il est vrai que les millénnials sont concernés par les arts et le patrimoine, ils s’y rapportent d’une manière complètement nouvelle et qui concerne plus le « statut » et la « pertinence » que l’aboutissement à un apprentissage. Les millénnials se soucient du monde qui les entoure et savent qu’ils ont leur place dans les musées. Cependant, cette partie de la population est plus attirée par les activités à forte composante sociale, qui leur donnent l’air « cool » – en ligne et hors ligne – et qui leur sont nouvelles, tout en étant inspirantes et en divertissantes en même temps.

Comment les musées peuvent-ils suivre cette tendance ? Comment peuvent-ils encore conserver leurs trésors tout en les « popularisant » pour être pertinents à l’égard ce public et, finalement, d’être au service ?

Eh bien, s’il est vrai que les musées devraient s’intéresser à la société et à ses problèmes – je crois fermement que « les musées ne sont pas neutres » (cit.) – ils doivent aussi offrir un endroit auquel les gens peuvent échapper. Cela est évidemment contradictoire et autodestructeur, et l’on peut certainement voir à quel point le rôle des musées est donc complexe aujourd’hui.

Pensez au Museum of Ice Cream, une expérience entièrement Instagrammable qui est nouvelle, originale, amusante et – encore une fois – partageable. Soulignant tous les bons aspects de la « folie des médias sociaux » – comme des outils d’apprentissage qui favorisent les connexions humaines, génèrent des expériences inclusives et qui ne détournent pas de la réalité ! – des endroits comme le Museum of Ice Cream représentent, pour certains, la mort des musées.

Je dirais que de tels endroits offrent une nouvelle perspective de ce que les musées devraient être et devraient offrir au public aujourd’hui, en proposant un modèle de musée qui soit frais et pertinent pour son public.

Et c’est aussi notre objectif à The Alley of Museums. En fait, nous voulons offrir une nouvelle approche à la façon traditionnelle de voir les musées. Favorisant un style de vie axé sur les musées, nous ne voulons pas seulement partager l’art et la beauté du monde, mais aussi le rendre pertinent pour un public muséal non traditionnel, comme les adolescents, qui ne considèrent pas les musées comme leurs premiers choix en termes d’activités de loisirs, ou de ceux qui pensent que « les musées ne sont pas pour eux » parce qu’ils ne peuvent pas les comprendre.

La popularisation des musées se déroule sous nos yeux et nous ne pouvons rien faire d’autre que d’accepter ce fait. Par conséquent, accueillons tous les « musées pop » et les concepts muséaux associés au fur et à mesure qu’ils émergent. En d’autres termes, saluons l’avenir des musées !

ES

Millennials y museos: ¿cómo definimos sus vínculos y qué hay para ambas partes? Los museos deben adoptar nuevas tendencias, de las cuales las generaciones más jóvenes son promotoras, y las generaciones más jóvenes, a cambio, encontrarán que los museos son satisfactorios y “para ellos”.

Durante mi programa de postgrado en Museum Studies en 2014, esos viejos tiempos en la Universidad de San Francisco, uno de los primeros debates que recuerdo haber tenido se centró en la idea de los museos como mausoleos, “lugares donde vas a ver cosas viejas”, en lugar de museos como centros comerciales, “lugares de reunión social, abarrotados y sobre-comercializados”.

Mientras que la idea de los museos como mausoleos, tal como la describe Gopnik, ha sido relevante para los museos durante mucho tiempo y hasta las últimas décadas, con la llegada de las redes sociales y sus tendencias de compartir la definición de cultura, en general, se ha democratizado. Hoy en día, para que los museos sigan siendo relevantes, el componente de entretenimiento es absolutamente necesario, no solo en la programación sino también en la exhibición y planificación de eventos.

Si bien es cierto que los millennials se relacionan con el arte y el patrimonio, se relacionan con él de una manera completamente nueva y que tiene que ver más con el “estado” y la “relevancia” que con los resultados reales de aprendizaje. A los Millennials les importa el mundo que les rodea y saben que tiene un lugar en los museos. Sin embargo, esta parte de la población se siente más atraída por las actividades con un fuerte componente social, que las hace parecer “geniales”, en línea y fuera de línea, y que son nuevas para ellas, a la vez que inspiradoras y entretenidas.

¿Cómo pueden los museos mantenerse al día con esta tendencia? ¿Cómo pueden aún aferrarse a sus tesoros mientras los “popularizan” para ser relevantes para esta audiencia y, finalmente, ser útiles?

Bueno, si es verdad que los museos deberían preocuparse por la sociedad y sus problemas, creo firmemente que los “museos no son neutrales” (cit.). También necesitan ofrecer un lugar para que las personas puedan escapar de ellos. Esto es obviamente contradictorio y autocrítico, y definitivamente se puede ver cuán complejo es el papel de los museos en la actualidad.

Piense en el Museum of Ice Cream, una experiencia totalmente Instagramable que es nueva, original, divertida y, nuevamente, compartible. Destacando todos los buenos rasgos de la “locura de las redes sociales”, herramientas de aprendizaje que fomentan las conexiones humanas, generan experiencias inclusivas y que no distraen de la realidad, lugares como el Museum of Ice Cream representan, para algunos, el muerte de los museos.

Yo diría que tales lugares ofrecen una nueva perspectiva de lo que los museos deberían ser y ofrecer al público hoy, proponiendo un modelo de museo que sea fresco y relevante para su audiencia.

Y ese también es nuestro propósito en The Alley of Museums. De hecho, queremos ofrecer un nuevo enfoque sobre cómo se ven tradicionalmente los museos. Fomentando un estilo de vida centrado en los museos, no solo queremos compartir arte y belleza en el mundo, sino que también lo hacemos relevante para un público no tradicional de museos, como los adolescentes, que no consideran a los museos como la mejor opción cuando se trata de actividades de ocio, o aquellos que piensan que “los museos no son para ellos” porque no pueden entenderlos.

La popularización de los museos está sucediendo mientras hablamos y no podemos hacer otra cosa que aceptar este hecho. Por lo tanto, todos acogemos los “museos pop” y los conceptos relacionados con los museos a medida que surgen. Vamos, en otras palabras, ¡bienvenidos al futuro de los museos!

IT

Millennial e musei: come possiamo definire i legami fra i due e cosa c’è in gioco per entrambe le parti? I musei devono accogliere le nuove tendenze, di cui le giovani generazioni sono promotrici, e queste, in cambio, troveranno i musei appaganti e “per loro”.

Durante il mio programma di laurea in Studi Museali nel 2014, quei bei vecchi tempi all’Università di San Francisco, uno dei primi dibattiti che ricordo di aver avuto era incentrato sull’idea dei musei come mausolei, “luoghi in cui vai a vedere cose vecchie”, piuttosto che musei come centri commerciali, “luoghi di incontro sociale, sovraffollati e troppo mercantili”.

Mentre l’idea dei musei come mausolei, come descritta da Gopnik, è stata rilevante per i musei per molto tempo e fino agli ultimi decenni, con l’avvento dei social media e le sue tendenze di condivisione eccessiva la definizione di cultura, in generale, si è democratizzata. Oggi, affinché i musei rimangano rilevanti, la componente di intrattenimento è assolutamente necessaria, non solo nella programmazione, ma anche nella pianificazione di eventi e mostre.

Se è vero che i millennial si rivedono nelle arti e nel patrimonio, beh, lo fanno in un modo completamente nuovo e che ha più a che fare con “status” e “rilevanza” piuttosto che con l’apprendimento. I millennial si preoccupano del mondo che li circonda e sanno che questo ha un posto nei musei. Tuttavia, questa parte della popolazione è più attratta da attività con una forte componente sociale, che gli donano un’immagine “cool” – sia online che offline – e che sono nuove per loro, mentre ispirano e divertono allo stesso tempo.

Come possono dunque i musei stare al passo con questa tendenza? Come possono ancora conservare i loro tesori e “renderli popolari” allo stesso tempo, per essere rilevanti a questo tipo di pubblico e, in definitiva, rendere servizio?

Bene, se è vero che i musei dovrebbero interessarsi alla società e ai suoi problemi – credo fermamente che “i musei non siano neutrali” (cit.) – essi hanno anche bisogno di offrire un posto dove le persone possano fuggire da questi problemi. Questo è ovviamente contraddittorio e autodistruttivo, e si può quindi di certo comprendere quanto sia complesso il ruolo dei musei oggi.

Pensate al Museum of Ice Cream, un’esperienza completamente Instagrammabile che è nuova, originale, divertente e – ancora – condivisibile. Evidenziando tutti i tratti positivi della “follia dei social media” – come strumenti di apprendimento che favoriscono le connessioni fra esseri umani, che generano esperienze inclusive e che non distraggono dal vero – luoghi come il Museum of Ice Cream rappresentano, per alcuni, la morte dei musei.

Io direi piuttosto che questi luoghi presentino una nuova prospettiva su ciò che i musei dovrebbero essere ed offrire al pubblico oggi, proponendo un modello di museo che è fresco e rilevante al suo pubblico.

E questo è anche il nostro scopo a The Alley of Museums. Infatti, noi vogliamo offrire un nuovo approccio al modo in cui i musei vengono tradizionalmente visti. Promuovendo uno stile di vita incentrato sui musei, qui non vogliamo solo condividere l’arte ed il bello del mondo ma renderlo anche rilevante ad un pubblico museale non tradizionale, come gli adolescenti, che non considerano i musei una scelta privilegiata nella pianificazione delle loro attività per il tempo libero, o coloro che pensano che “i musei non siano per loro” perché proprio non riescono a capirli.

La divulgazione dei musei sta accadendo mentre scrivo e noi non possiamo far altro che accettare questa realtà. Pertanto, vi invito ad accogliere tutti i “musei pop” e i relativi concetti museali come si presentano. Diamo il benvenuto, in altre parole, al futuro dei musei!

中文

« 千禧一代 »和 « 博物馆 »:我们如何界定这二者的关系以及他们的相互作用?博物馆需要迎接新的趋势,年轻人则是时代的弄潮儿,他们会发现博物馆在新时代大放异彩,成为年轻人的主场。

2014年我攻读博物馆学的硕士学位,在旧金山大学度过了一段美好的时光,我印象最深的其中一场辩论的主题是关于将博物馆作为陵墓看待,逛博物馆就是参观一些旧玩意儿,而不是一个商业中心,一个集社交、过度拥挤和过度市场化于一身的聚会场所。

Gopnik将博物馆比作陵墓的这一说法绝对是贴切的,至少直到最近几十年这一比喻都无可指摘。但随着社交媒体的出现和网民过度分享的倾向,文化的定义已经大大的民主化。今天,为了让博物馆产业健康发展,适当的娱乐成分是绝对必要的不仅在室内布局上,而且在展览和活动策划中也要贯彻。

如果说千禧一代与艺术和文化遗产有关,那么它们就会以一种全新的方式与年轻人产生联系,并且与以往的默守陈规不同,将会更多地落实到日常生活中。千禧一代关心他们周围的世界,他们知道自己在博物馆中占有一席之地。然而,这部分人群更多的被具有强大社交元素的活动吸引,这使得他们看起来很酷无论是线上还是线下的活动这些对他们来说都是新鲜事物,不仅能激发人的灵感,同时也起到了放松的作用。

博物馆如何跟上这一趋势?它们如何能够在推销自己的同时保留固有的传统,以便与新青年产生联系并最终为其所用?

那么,如果说博物馆应当开始关注这会问题我坚信博物馆不是中立的(引文)那么它们需要为人们提供一方大隐隐于市的净土。这中做法显然是矛盾和自毁招牌的,因此我们可以真切地看到当今博物馆的处境与多艰难。

去看看冰淇淋博物馆吧,这是一次全新的,可体验的,原创的,有趣的,并且可分享的体验。它具备热衷社交媒体的所有优点推动人际交往,让人产生包容心态的同时又不至于抽离现实可对于某些人来说,像冰淇淋博物馆这样的地方代表着博物馆的末路。

我倒觉得这些地方提供了一个指导博物馆发展的新思路,并给大众展现了一个能与人们产生共鸣的新型博物馆。

这也是我们The Alley of Museums的初衷。事实上,我们想要用一种全新的方式来指导传统博物馆,培养一种以博物馆为中心的生活方式。我们不仅想要分享艺术和美,还要想办法使一些小众群体接受它,比如青少年,他们不认为博物馆是娱乐的最佳选择,有些人认为博物馆不适合他们,因为他们无法理解其中的乐趣。

博物馆的普及是一个不可逆转的潮流,除了接受这一事实我们别无选择。因此,让我们都欢迎流行博物馆和博物馆新概念的出现吧,换句话说,我们翘首期盼博物馆的未来!