Friday Heirloom 2019

Friday Heirloom 96: Museum Influencers at the Centre Pompidou, Paris

Check out the Highlights of April here

Take action and the sun will come.

Le Bal Bullier by Sonia Delaunay

Visiting some Parisian museums can be a daunting and overwhelming experience, considered how popular museum-going is in the city.

Well, as I’m slowly discovering, that is generally true except if you’re a museum influencer!

Strolling around outside the Centre Pompidou

Who are the “museum influencers” and what exactly does it mean to be one?

Well, first of all I believe the museum influencer to be a new profession, one that has been seeing the light of day in the past two or three years. This explains why many museum influencers are reluctant in defining themselves as such, and in reverse that’s also why many museums have a hard time opening their doors to them…

Double Portrait au Verre de Vin by Marc Chagall

But not the Centre Pompidou in Paris, with the beautiful art it displays and its central location.

Social media at the Centre Pompidou is handled in a very progressive way and those who make it have (almost) no secrets! In fact, the museum has created a private Instagram account to reunite all the influencers in the field, trying to shape a community of Pompidou-aficionados who advocate it.

L’Aubade by Pablo Picasso

And that’s exactly how I was able to visit the space on a day when the museum is normally closed, which was this past Tuesday. Chloé, social media specialist at the Centre Pompidou, took me around the galleries and was so kind to take photos of me with my favorite (also well-known) artworks.

As she explained to me, they really want to hear voices that are not always the same old institutional ones. Thus, museum influencers are key in sharing the desired message through different words, and are easily relatable by the people who trust them and follow them.

Gelb-Rot-Blau by Vassily Kandinsky

The first time I saw the Centre Pompidou from the outside I was 16, during my first time in Paris on a school trip. If you’ve seen it you know how cool it looks and if you haven’t, well, guess what?

New York City by Piet Mondrian

I actually entered the Centre Pompidou (also called the National Museum of Modern Art – Musée National d’Art Moderne) for the first time in 2017. As you may have learned on Friday Heirloom 11, modern and contemporary art are at their best here, where the 4th and the 5th floor open you up to a new world of possibilities.

Aménagement de l’Antichambre des Appartements Privés du Palais de l’Élysée pour le Président Georges Pompidou by Yaacov Agam

Oh how I loved my time at the Centre Pompidou! I was able to really enjoy the view of some of the artworks, even if I had a short time, and this time Chloé made it all more fun.

It’s crazy what art can do for your mind and your soul, but the crazier ones are those who don’t believe in that statement. And I wish everyone could experience the feeling of being the only visitor at the museum, behind closed doors!

Exiting through the terrace

For specific questions or comment on the Centre Pompidou, feel free to send me a message and I’ll pass it along to the right people. For generic inquiries, visit the website here.

One thought on “Friday Heirloom 96: Museum Influencers at the Centre Pompidou, Paris

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